Benefit Cosmetics continues cooperation with arvato SCM Solutions Prepared for further growth
When it comes to e-commerce services and solutions, many fashion and cosmetics brands count on the expertise of arvato just like Benefit Cosmetics. The company plans considerable growth for the upcoming years and has involved the specialists of the arvato unit consumer products for this development.
Benefit Cosmetics, initially founded as a beauty boutique in San Francisco in 1976, has cooperated with arvato in Europe, Asia and the USA for several years. The contract for the European business was extended and entails e-commerce logistics, payment services and customer care solutions for the beauty brand. For the European market, logistic services are provided from the warehouse in Dortmund. This fashion and beauty site of arvato is especially fitting for the international growth plans of the beauty brand due to later cut-off times as well as specialized processes for both handling of hazardous goods and returns. In addition to the management of returned goods, arvato is also responsible for transport management. Value added services include gift wrapping and personalized gift cards.
For Benefit Cosmetics, the British market is the core market in Europe aside from Germany and France due to the long lasting expertise of the company. Expansion plans focus on additional European countries and arvato will support the company with e-fulfillment solutions in line with this strategy.
“We are pleased to continue in our support for the growth and development plans of Benefit Cosmetics“, says Niels Weithe, CEO Consumer Products, arvato SCM Solutions, and considers the continuous cooperation a confirmation of previous attainments. And Benefit Cosmetics feels prepared for upcoming challenges. Benefit Cosmetics announced „We are glad to partner with an international partner in order to trigger further growth for our brand”.
